Benjamin Brown Design Group Head
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Moving Minds

Branding and art direction for a thought leadership platform, providing insight into the spending behaviour of people moving home. The purpose of the project was to convert prospective clients who subscribe to download the research whitepaper. I created the ‘Moving Minds’ identity in collaboration with the creative team and produced the supporting illustrations based on the market research segmentation. I also directed animation for the website header and social motion graphics.

Animation by Sandeep Singh.

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Each illustration represents an identified archetype.

Each illustration represents an identified archetype.

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We created information teasers with glimpses of insight into the research for social engagement.

We created information teasers with glimpses of insight into the research for social engagement.

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