
Moving Minds
Branding and art direction for a thought leadership platform, providing insight into the spending behaviour of people moving home. The purpose of the project was to convert prospective clients who subscribe to download the research whitepaper. I created the ‘Moving Minds’ identity in collaboration with the creative team and produced the supporting illustrations based on the market research segmentation. I also directed animation for the website header and social motion graphics.
Animation by Sandeep Singh.



Each illustration represents an identified archetype.





We created information teasers with glimpses of insight into the research for social engagement.


