Benjamin Brown Design Group Head
Benjamin Brown Design Group Head

Innovation

Ideas for an approved used automotive retailer to improve customer engagement in dealerships. I assisted the creative team, in coming up with proposals that integrate new technology with the point of sale. I visualised the concepts digitally, art directed and designed a new brand POS style, created a concept for a bespoke built interior display stand and carried out a competitor review for inspiration.

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Integration of new technologies was key to the brief.

Integration of new technologies was key to the brief.

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The updated look and feel extended from inside the showroom to the forecourt.

The updated look and feel extended from inside the showroom to the forecourt.

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