Benjamin Brown Design Group Head
Benjamin Brown Design Group Head
Branding for a new premium fashion label. This was my idea for the identity, inspired by Alfred Tennyson's ‘The Kraken’ and H.P. Lovecraft’s ‘Cthulu’ in which a cosmic entity arises, during an apocalyptic age. I provided art direction; designing the monogram and word marque along with other brand experience pieces. I also collaborated with an illustrator to create the prints for the identity and launch collection.