
Marston's
This was a pitch for a UK pub and inn operator. I provided design direction via a proposed tactical campaign, developing a display typeface to enhance brand products and communications. It was implemented in collaboration with the Creative Director across the scope of proposed work, providing art direction for animated creative content too. Unfortunately, we didn’t convert this client.
Animation by Sandeep Singh


Pedigree headline; salt-of-the-earth characteristics reflective of the audience, with a Marston’s twist.


The typeface was to be used in playful and unexpected ways.


This idea could have updated the Marston's Brewery branding including beverages and glassware too.



